2011: Endless Heights Opens

The original Endless Heights was a bong shop started by two friends and just over $10,000. Alex Newman and Chris Seguin were both students at the University of Windsor and realized the need for a cannabis culture shop in the area. At that time you could only sell accessories, or ‘paraphernalia’ as it was called. But the shop quickly became a namesake business on campus. This is where our story begins.

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2013: First Windsor Marijuana March

Endless Heights organized and sponsored Windsor’s only marijuana marches and culture fests in the lead up to legalization. Partnering with the university student group- the WIndsor Cannabis Alliance, the WIndsor marijuana march became a local tradition for three years in a row with the final march coinciding with the election of Justin Trudeau.

2013: First Windsor Marijuana March

Endless Heights organized and sponsored Windsor’s only marijuana marches and culture fests in the lead up to legalization. Partnering with the university student group- the WIndsor Cannabis Alliance, the WIndsor marijuana march became a local tradition for three years in a row with the final march coinciding with the election of Justin Trudeau.

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2015: Justin Trudeau announces intent to legalize marijuana

Four years into our lifespan, the world of marijuana shook and the future would change forever. For years marijuana was a black market product. Now, the plant and the people would be coming into the light. The next four years would be the golden age of the ‘grey market’ – the pre legal experiments and gambles. It was during this period that the founder of our company, Alex Newman, met individuals who would help start the most ambitious marijuana project this city has ever seen.

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2016: Higher Limits

In January of 2016 our story takes us to Higher Limits Cannabis Lounge when it first opened its doors. This was a one of a kind establishment- Canada’s largest cannabis lounge and only entertainment venue. Located on the 2nd floor in an old rock and roll overlooking the heart of downtown WIndsor, Higher Limits quickly became an international sensation and a local landmark. This unique venue operated as a marijuana consumption lounge complete with vaporizers, dag rigs, bong rentals, food service, video games, arcades, pool tables, lounge areas and more. There were weekly and monthly shows, drawing live comedy and musical acts such as Kenny vs. Spenny, The Trailer Park Boys: Randy and M.r Lahey, Jack Ass, The Sadies and more. Over its three year lifespan, Higher Limits became the center of cannabis culture in southern Ontario and a second home for many. Sadly, and ironically, with the passage of legalization in October 2018, the legal clauses which allowed HL to operate (indoor medical smoking) were extinguished and the wondrous facility was forced to close its doors New Year’s Eve 2018. It was a magical place who inspired many of the current cannabis store owners operating today.

2017: Cannabis Friendly Business Association

The lead up legalization was a fraught affair that included the changing of provincial governments and policies. The Cannabis Friendly Business Association was set up to lobby the provincial government for the inclusion of cannabis consumption spaces as well as the private ownership of cannabis stores. Alexander Newman led Windsor’s lobbying efforts at Queen’s Park in Toronto. In the end, cannabis stores were allowed private ownership (though not without much pain and mistakes along the way), but marijuana consumption lounges eluded the final pen stroke in legislation. The fight, and our story continues.

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2019: Miss Universe Canada

In 2019, Alyssa Boston of Tecumseh was crowned Miss Universe Canada. It was decided that Canada would go with a cannabis theme to celebrate the bold changes that legalization exemplified. Alex Newman was brought on as a cannabis consultant for the project, and Alyssa emerged on the stage as the “Queen of Cannabis”

2019: Miss Universe Canada

In 2019, Alyssa Boston of Tecumseh was crowned Miss Universe Canada. It was decided that Canada would go with a cannabis theme to celebrate the bold changes that legalization exemplified. Alex Newman was brought on as a cannabis consultant for the project, and Alyssa emerged on the stage as the “Queen of Cannabis”

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2021: Endless Heights Cannabis Shop Opens

WIndsor’s only legacy brand cannabis and accessories shop opened its doors on December 11th 2021. The possibilities are endless… Check out the shop today or learn more in our FAQ